Bill Gates: How to Avoid a Climate Disaster, Have You Read This Book? Share Your thoughts with us!

Bill Gates books

How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need is a 2021 book by Bill Gates. In it, Gates presents what he learned in over a decade of studying climate change and investing in innovations to address global warming and recommends strategies to tackle it.

In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal.

Have you read this Book How to Avoid a Climate Disaster?

Please share with us your thoughts in the comment box, thank you so much!

Read More: Chief Seattle’s Letter

Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet’s slide toward certain environmental disaster.


How can you buy or sell the sky, the warmth of the land?

orange sky

In 1854, the United States Government aggressively offered to buy 2 million acres of land occupied by native people  in the Northwest.  Below is a translation of excerpts from Chief Seattle’s (Chief Sealth) reply to President Franklin Pierce in December of that year.

His speech has been described as one of the most beautiful and prophetic statements on the environment ever made.

“The Great Chief in Washington sends word that he wishes to buy our land.  The Great Chief also sends us words of friendship and good will.  This is kind of him, since we know he has little need of our friendship in return.  But we will consider your offer.

    How can you buy or sell the sky, the warmth of the land?  The idea is strange to us.  If we do not own the freshness of the air and sparkle of the water, how can you buy them ?

    Every part of this earth is sacred to my people.  Every shining pine needle, every sandy shore, every mist in the dark woods, every clearing, and every humming insect is holy in the memory and experience of my people.  The sap which courses through the trees carries the memories of the red man.   So, when the Great Chief in Washington sends word that he wishes to buy our land, he asks much of us…”

    “This we know:  All things are connected.  Whatever befalls the earth befalls the sons of the earth.  Man did not weave the web of life; he is merely a strand in it.  Whatever he does to the web, he does to himself.  But we will consider your offer to go to the reservation you have for my people.  We will live apart, and in peace….”

    “If we agree, it will be to secure the reservation you have promised.  There, perhaps, we may live out our brief days as we wish.  When the last red man has  vanished from the earth, and his memory is only the shadow of a cloud moving across the prairie, these shores and forests will still hold the spirits of my people.   For they love this earth as the newborn loves its mother’s heartbeat.  So, if we sell our land, love it as we’ve loved it. Care for it as we have cared for it.  Hold in your mind the memory of the land as it is when you take it.  And preserve it for your children…”

From: Children of the Earth

Tokyo’s Olympic medals were made from recycled materials

Japan Olympic medal

Do you still remember the Japan town with zero waste, Kamikatsu?

The Tokyo Olympics 2021

This year 2021, the medalists at the Tokyo Olympic Games are the first ones in the history of the competition to win medals made out of recycled electrical goods, where most of its coming from mobile phones. These highly desired prizes were crafted from more than six million reused mobile phone parts, part of an effort by organizers to make this year’s competition environmentally friendly.

A broader sustainability effort

According to ZME Science, the organizers of the Tokyo Olympics aimed to create a “minimal impact games,” though a series of steps outlined in the Tokyo 2020 Olympic and Paralympic Games Sustainability Plan. The games are aiming to move “towards zero carbon” by focusing on “maximum energy savings and use of renewable energy,” the plan reads.

Thus, as part of a larger sustainability effort by the organizers in Tokyo to make the Olympics greener, all the medals in Tokyo’s Olympic are made entirely of recycled materials!

Olympische Sommerspiele 2020 | Projekt Medaillen, Recycling Elektronische Geräte

This year’s gold, silver, and bronze Olympic and Paralympic medals were produced from recycled small electronic devices like cell phones.

According to Insider, the Tokyo 2020 Medal Project collected 78,985 tons of electronic devices over the 2 years periods (a national effort!), where they collected 6.21 million cell phones from across Japan to produce the 5,000 Olympic medals that will be awarded in Tokyo.

The gold, silver, and bronze elements of the devices were obtained through smelting, a process that involves heating and melting to extract a base metal.

The bigger picture

Japanese will be the first to have all of the Olympic medals made out of recycled material, however this sustainability concept is not new. In the Rio 2016 Olympic Games, 30% of the sterling silver to make the gold and silver medals were obtained from recycled materials such as car parts and mirror surfaces.

With the increasing global heated issue on social progress and environmental stewardship, its hopeful that the Tokyo 2020 Medal Project will set a precedent for the Paris Games in 2024 and the next Olympic Games!

Be the social change that you want to see, so beware of the Global Trap!

How do we avoid falling into The Global Trap or Tittytainment?

trap inside house

According to medium, these are some warnings signs of you falling into Tittytainment traps:

The Global Trap

So, how to avoid the tittytainment?

1.Keep improving

We need to continuous learning, and improve ourselves. Otherwisour critical thinking will diminishes as we spent most of our time steering on the screen without learning anything.

2. Don’t fall into “little satisfaction”

People goes shopping and buy a lot of small unneccesary stuff or items, just because those items are put on sale for example: buy 1 free 1, or 50%. These small money could buy you a book or improve yourself through classes or some courses, or even you could buy stocks or make some small investment.

3. Be competitive

YOU should not settled. A healthy competition is good to drive us for continuous learning and continuous improvement. This will help to create a competitive environment where you will constantly push your limits and go beyond.

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Beware of tittytainment – The Global Trap!!!

woman in trap

What is a tittytainment?

First of all, tittytainment comes from 2 words combined: Tits and Entertainment.

The concept of Tittytainment was introduced in The Global Trap by Hans-Peter Martin, an Austrian journalist and former politician.

woman breastfeeding

Why do we stay in our comfort zone while the rich get richer?

The Pareto Principle ( 80/20 Principle)

The book Global Trap discuss mainly with the effects of globalization. It describes a growing social divide as a result of “delimitation” of the economy and a loss of political control by the state over the economic development, which is increasingly controlled by global corporations.

Besides, this book describe how a global 80:20 distribution already exists in many aspects, and illustrate possible economic, social and political consequences of free trade and deregulated financial markets.

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Comparison between current economic model, green economy model and ecological economic model

euro coins

The basic characteristics of the current economic model, the green economy model, and the ecological economics model. Looking for sustainable lifetysle in Malaysia? Click here to know more!

Current Economic Model Green Economy Model Ecological Economics Model
Primary Policy Goals More: Economic growth

in the conventional sense,

as measured by GDP.

The assumption is that

growth will ultimately

allow the solution of all

other problems. More is

always better.

More but with lower

environmental impact:

GDP growth

decoupled from

carbon and from other

material and energy


Better: Focus must shift from

merely growth to “development”

in the real sense of improvement

in sustainable human well-being,

recognizing that growth has

significant negative by-products.

Primary measure

of progress


GDP Still GDP, but

recognizing impacts

on natural capital.


Index of Sustainable Economic

Welfare (ISEW), Genuine Progress

Indicator (GPI), or other

improved measures of real welfare.


capacity/role of



Not an issue, since

markets are assumed to

be able to overcome any

resource limits via new

technology, and

substitutes for resources

are always available.


Recognized, but

assumed to be solvable

via decoupling.


A primary concern as a

determinant of ecological

sustainability. Natural capital and

ecosystem services are not

infinitely substitutable and real

limits exist.

Principles of



Laissez-faire market



Recognition of the

need for government.


Lisbon principles of sustainable





The primary concern,

but generally including

only marketed goods and

services (GDP) and

market institutions.

Recognized to

include natural capital

and the need to

incorporate the value

of natural capital into

market incentives.

A primary concern, but including

both market and nonmarket

goods and services, and effects.

Emphasis on the need to

incorporate the value of natural

and social capital to achieve true

allocative efficiency.

Source: Adapted from Costanza et al. (2014a).

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STEEP Analysis

Steep analysis

The STEEP analysis is a tool used to map the external factors that impact an organization. The STEEP analysis gives a business perspective on the market it operates in.

STEEP stands for the 5 key areas on which the analysis focuses:

S – socio-cultural,

T – technological,

E – economic,

E – environmental/ecological, and

P – political.


Source: FourWeekMBA

Understanding the STEEP analysis

In business, the external environment is driven by multiple factors that an organization has no direct control over. Thus, STEEP analysis triggers discussion on the various societal factors that may impede future growth.

It is important for every business to consider some external forces before they can take decisions. Business can evaluate the business feasibility through STEEP analysis. Also, STEEP analysis allows decision makers to make decisions based on fact. This is because each factor has the potential to force decision-makers to act quickly without duly considering the consequences.

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We talk about green every time, so beware of greenwashing……

working on charts and laptop

Greenwashing might sound “green” and “clean”, but…… it’s a dirty business practice.

What is Greenwashing?

Cambridge Dictionary defined greenwashing as “to make people believe that your company is doing more to protect the environment than it really is.”

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally friendly.

Common examples of greenwashing

Greenwashing is when a company or organization spends more time and money on marketing to promote as “environmentally friendly” rather than minimize the environmental impact.

How do you spot it?

According to Green Queen, Greenwashing can come in many forms. These 4 indicators may help you to tackle into this:

  • If a brand releases ‘conscious collections’ but doesn’t use facts or figures to support its claims.
  • When a brand produces just a tiny range of its product line sustainably but promotes itself as conscious, its greenwashing. If your company is still profiting off largely unsustainably made goods, then one surely cancels out the other.
  • When a label makes sweeping marketing statements for commercial gain like ‘shop and save the planet’ or ‘look cute and protect the environment.’ These are gross overstatements and highly misleading.
  • If a brand overstates its ethical or environmental efforts. For example, they could create collections from recycled materials but not prioritize living wages for the workers.

Difference between green marketing and greenwashing

So, what is the difference between green marketing and greenwashing?

Green marketing is when companies sell products or services based on legitimate environmental positives. Green marketing is generally practical, honest and transparent, and it means that a product or service meets these criteria below, which differs from greenwashing!

  • Manufactured in a sustainable fashion
  • Free of toxic materials or ozone-depleting substances
  • Able to be recycled and/or is produced from recycled materials
  • Made from renewable materials (such as bamboo)
  • Does not use excessive packaging
  • Designed to be repairable rather than disposable

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The 4 pillars of sustainability that you need to know

Sustainability pillars

Sustainability is often stops at just a concept that is good to know, but it would also be better if we could apply in our daily life, and not just knowing it.😁

Today we will be introducing the four pillars of sustainability: Human, Social, Economic and Environmental.

Human sustainability

Human sustainability aims to maintain and improve the human capital in society. On top of that, human sustainability is related the development of skills and human capacity.  Human sustainability support the functions and sustainability of the organization and to promote the wellbeing of communities and society.

Thus, investments in the health and education systems, access to services, nutrition, knowledge and skills are the examples of human sustainability.

Social sustainability

Social sustainability aims to preserve social capital by investing and creating services to our society. This concept includes a larger view of the world  which is related to communities, cultures and globalization.

This is to acknowledge what we do can have an impact on future generation, others and on the world. Social sustainability focuses on maintaining and improving social quality with concepts such as cohesion, reciprocity and honesty and the importance of relationships amongst people.

Economic sustainability

Economic sustainability aims to improve the standard of living. This refers to the efficient use of assets to maintain company profitability over time to businesses.

Environmental sustainability

Environmental sustainability aims to improve human welfare through the protection of natural capital.

Sorce: Futurelearn

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