Green and Sustainable development in Malaysia

office lady drink coffee

Definition on sustainable/green development

Green Technology is defined as the development and application of products, equipment and systems used to
conserve the natural environment and resources, which minimises and reduces the negative impact of human activities.

Therefore sustainable development is the development that uses green technology or prioritise green technology. In Malaysia,  Malaysian Green Technology and Climate Change Centre (MGTC) is an agency of the Ministry of Environment and Water (KASA) mandated to drive the country in the scope of Green Growth, Climate Change Mitigation and Green Lifestyle in Malaysia.

MGTC performs three (3) roles as follows:

  1. Mainstreaming the Green Economy through green product and service expansion programs such as the MyHIJAU Mark Certification Program. The Green Technology Financing Scheme (GTFS) & Green Technology Investment Tax Exemption (GITE) as well as training and human capital development schemes.
  2. Drive climate change mitigation actions such as advocacy for energy efficiency and renewable energy, low carbon urban programs and low carbon mobility
  3. Cultivate a green lifestyle through publicity and awareness programs in fostering cooperation between the government and private sectors in the global-scale platform such as International Greentech and Eco Products Exhibition and Conference Malaysia (IGEM) program and other public programs physically or through social media.

Read more: Where are we – Malaysia Smart Cities.

Chief Seattle’s Letter

Ancient letter

“The President in Washington sends word that he wishes to buy our land. But how can you buy or sell the sky? the land? The idea is strange to us. If we do not own the freshness of the air and the sparkle of the water, how can you buy them?

Every part of the earth is sacred to my people. Every shining pine needle, every sandy shore, every mist in the dark woods, every meadow, every humming insect. All are holy in the memory and experience of my people.

We know the sap which courses through the trees as we know the blood that courses through our veins. We are part of the earth and it is part of us. The perfumed flowers are our sisters. The bear, the deer, the great eagle, these are our brothers. The rocky crests, the dew in the meadow, the body heat of the pony, and man all belong to the same family.

The shining water that moves in the streams and rivers is not just water, but the blood of our ancestors. If we sell you our land, you must remember that it is sacred. Each glossy reflection in the clear waters of the lakes tells of events and memories in the life of my people. The water’s murmur is the voice of my father’s father.

The rivers are our brothers. They quench our thirst. They carry our canoes and feed our children. So you must give the rivers the kindness that you would give any brother.

If we sell you our land, remember that the air is precious to us, that the air shares its spirit with all the life that it supports. The wind that gave our grandfather his first breath also received his last sigh. The wind also gives our children the spirit of life. So if we sell our land, you must keep it apart and sacred, as a place where man can go to taste the wind that is sweetened by the meadow flowers.

Will you teach your children what we have taught our children? That the earth is our mother? What befalls the earth befalls all the sons of the earth.

This we know: the earth does not belong to man, man belongs to the earth. All things are connected like the blood that unites us all. Man did not weave the web of life, he is merely a strand in it. Whatever he does to the web, he does to himself.

One thing we know: our God is also your God. The earth is precious to him and to harm the earth is to heap contempt on its creator.

Your destiny is a mystery to us. What will happen when the buffalo are all slaughtered? The wild horses tamed? What will happen when the secret corners of the forest are heavy with the scent of many men and the view of the ripe hills is blotted with talking wires? Where will the thicket be? Gone! Where will the eagle be? Gone! And what is to say goodbye to the swift pony and then hunt? The end of living and the beginning of survival.

When the last red man has vanished with this wilderness, and his memory is only the shadow of a cloud moving across the prairie, will these shores and forests still be here? Will there be any of the spirit of my people left?

We love this earth as a newborn loves its mother’s heartbeat. So, if we sell you our land, love it as we have loved it. Care for it, as we have cared for it. Hold in your mind the memory of the land as it is when you receive it. Preserve the land for all children, and love it, as God loves us.

As we are part of the land, you too are part of the land. This earth is precious to us. It is also precious to you.

One thing we know – there is only one God. No man, be he Red man or White man, can be apart. We ARE all brothers after all.”


The guide to 101 Zero Waste lifestyle

planting green grass

According to Wikipedia, Zero Waste is a set of principles focused on waste prevention that encourages the redesign of resource life cycles so that all products are reused.

The goal is for no trash to be sent to landfills, incinerators or the ocean.  The definition adopted by the Zero Waste International Alliance (ZWIA)is:

Zero Waste: The conservation of all resources by means of responsible production, consumption, reuse and recovery of all products, packaging, and materials, without burning them, and without discharges to land, water or air that threaten the environment or human health.

How to start practice ZERO WASTE?

According to Center For EcoTechnology, Zero Waste is a movement to reduce the amount one consumes and consequently throws away.

Adopting a Zero Waste lifestyle is one of the most sustainable ways of living. Zero Waste lifestyle choices influence all environmental areas by preventing resource extraction, reducing the amount of materials thrown or trash awat, and reducing pollution from producing, transporting, or disposing of materials.

Paula and Nairn started their zero waste journey 5 years ago after watching the ‘Trashed’ documentary. They immediately started reducing their waste by swapping items like plastic toothbrushes for bamboo ones. They admit that it can be challenging, especially with kids and pets, but they’re determined to continue reducing their waste and making it easier for others to do the same. They started off by sharing resources online, progressed to selling zero waste items at local markets, and finally opened a brick-and-mortar zero waste store in Victoria, BC nearly 3 years ago. Let’s watch the video below:

Zero Waste is often shown as something not easily accessible, or nearly impossible – but it’s actually very easy to take simple steps toward Zero Waste or Less Waste at first. In fact, when you adopting a Zero Waste lifestyle, it can also means a more affordable lifestyle. Composting, buying second-hand, sharing when you can, or packing your own lunch are all simple steps you can take toward Zero Waste, all while saving money too!

There are a variety of ways one can start practice Zero Waste habits, remember one step at a time! You can start by reducing waste first and slowly adopting to a more sustainable ZERO WASTE eventually.

The guide to 101 Zero Waste lifestyle:

  • 4R (Reduce, Reuse & Recycle + Refuse)
  • Reduce what we use
  • Reuse what no longer works, by convert it to other means or purposes)
  • Recycle when all previous options have been explored.
  • Refuse what we do not need (for example, opt for strawless when dine in at restaurant, refuse for plastics packaging instead bring your own shopping bag!)

Remember what Chief Seattle quoted: ”


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A big “cleanup” in China’s entertainment industry, here’s the good things about this!

What happened to the China’s entertainment industry in 2021?

According to Financial Times, China’s anti-corruption watchdog has hit out the country’s entertainment industry. Beware of tittytainment!

This is because Beijing tightens its grip on online celebrity culture and widens the scope of a crackdown on wealth and big business. The Chinese entertainment crackdown followed the launch of Chinese president Xi Jinping’s push for “common prosperity”, which aims to more widely distribute wealth after a series of regulatory interventions strengthened the party’s control over the private sector.

A statement posted on the website of China’s Central Commission for Discipline Inspection cited a wave of “negative news” and singled out several celebrities, including former Prada ambassador Zheng Shuang, who is accused of tax evasion, and Canadian-Chinese star Kris Wu, who was recently arrested on suspicion of rape, and more recently Zhao Wei! And there are some on the list…..

It looks like the Chinese State is not tolerating and is not planning to stop this wave of “clean-up”!

Zhao Wei
Chinese actress Zhao Wei, who is known as “Xiao Yan Zi” has been scrubbed off from social and media platforms.

According to Independent, Weibo scraps celebrity lists after Chinese state condemns ‘irrational fan’ culture.

Resolve the “chaos”

The watchdog’s comments came after China’s internet regulator set out a list of 10 measures to address issues in the sector, adding that it would “resolve the problem of chaos” in online fan culture, which it said was having a negative impact on young people.

Kris Wu
Canadian-Chinese pop star Kris Wu was arrested on suspicion of rape earlier this year.

Some of the measures included banning online celebrity popularity rankings and regulating companies that work with them and the fan merchandise sales. This also include a move to reduce after-work drinking in response to rising outrage over sexual assault cases after a scandal at ecommerce giant Alibaba this month. TV shows are also no longer allowed to charge fans to vote for their idols in popular competitions.

The lucrative economy of China’s entertainment industry

The fan economy is a driving force in China’s entertainment industry. The size of the local idol market was Rmb100 billion ($US15.4 billion) last year, according to government figures as reported by Financial Review.

There are ~20 million active fans on social media platform Weibo alone, a lucrative market for the Chinese idols. These avid fans splurge on concerts, merchandise and streaming music, and their spending determines the commercial value of stars.

The so-called clean-up will protect children, says the government. But it will also limit the influence of popular celebrities and reduce Beijing’s censorship workload.

Will we see the drop in tittytainment?

It is certainly too early to judge or have the answer, but it looks like this is gaining momentum! And something to look forward to!

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Tittytainment again, don’t fall for THE GLOBAL TRAP!

The Global Trap: Globalization and the Assault on Prosperity and Democracy

This extraordinary book of “The Global Trap” explores the spread of globalization. The authors – journalists on Der Spiegel – provide an account that is highly informed, yet extremely readable. The Global Trap show how internationalism, once an invention of social-democratic labour leaders, has firmly changed sides. Now more than 40,000 transnational corporation play off their own workers – and different nation-states – against one another.

The book The Global Trap opens with a fly-on-the-wall account of a seminar attended by the leaders of major corporations. It revealed that the biggest manufacturers are not simply shifting production away from the industrial countries, but foresee a new century where their labour needs will plummet. Talk at the gathering was all about the 20:80 society, where 20 per cent of the population will suffice to keep the world economy going and the unemployed 80 per cent will be pacified by ‘tittytainment‘. And continue to be fed by tittytainment.

The Global Trap is a a cry of alarm!

The Global Trap
“Tittytainment” essentially to convey the idea that a mixture of “intoxicating entertainment and sufficient nourishment” can “tranquilize the frustrated minds of the globe’s population.”

The modern Bread and Circuses

Things given or presented in an attempt to please (or at least distract) disgruntled people. The phrase comes from the Roman poet Juvenal in the late first and early second century CE — and is used commonly in cultural, particularly political, contexts.

“Bread and circuses” is a phrase referring to superficial appeasement. Juvenal used it to decry the “selfishness” of common people and their neglect of wider concerns. The phrase implies a population’s erosion or ignorance of civic duty as a priority.

In a political context, the phrase means to generate public approval, not by excellence in public service or public policy, but by diversion, distraction or by satisfying the most immediate or base requirements of a populace by offering a palliative: for example food (bread) or entertainment (circuses).

Bread and circuses
Tittytainment: The modern equivalent of bread and circuses.

How tittytainment first started?Martin and Schumann quote experts from a 1995 conference in at the Fairmont Hotel in San Francisco, which was created at the invitation of Mikhail Gorbachev with 500 leading politicians, business leaders and academics. This meeting took place more than 20 years ago, and its effects are still ongoing until today. The effect are: “20-to-80-society” and “tittytainment”.


“20-to-80-society” tells us that an active 20 percent of the population will participate in living, earning and consuming. “Tttytainment” was created by Zbigniew Brzezinski, national security advisor to Jimmy Carter who thought that the frustrated population of the world could be kept happy with a mixture of food for survival and numbing entertainment.


Both of these visions and suggestions are morally unacceptable, because they are incompatible with the concept of human dignity. “Tittytainment” caused many people spend their leisure time passively consuming the products of mass culture, has been with us for many decades now. This is similar to the problem with overuse and addition to TV shows, short video clips on social media, computer games, mobile games or any other entertainments.

There are people who choose voluntarily to take on new dependencies and addictions, offering big business new opportunities. “Every person speculates on creating a new need in another, so as to drive him to fresh sacrifice, to place him in a new dependence and to seduce him into a new mode of enjoyment and therefore economic ruin,” as Marx wrote about the market economy.

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Malaysia Smart City, what and how?

Twin tower KL


Smart Cities Malaysia by Privacy Shield Framework mentioned that it is an important initiative that incorporates various leading industry sectors (e.g. ICT, GreenTech, Smart Grid, Transportation, Infrastructure) and touches on key policy issues (e.g. 5G, cybersecurity, renewable energy) currently being discussed in the private and public sectors.

The 3 main pillars of Smart Cities are:

Smart & Sustainable  Solutions

  • Clean environment
  • Environmental protection
  • Green development
  • Green infrastructure
  • Green economy

Smart Planning

  • Economic growth and value creation
  • Innovative economic growth
  • Equitable wealth distribution
  • Entrepreneurship
  • Public participation
  • Efficient public and social services
  • Private public partnership
  • Transparent governance

Smart Infrastucture & Technologies

  • Efficient road accessibility
  • Efficient public transportation
  • Non motorized accessibility
  • Availability of ICT infrastructure
  • Economic growth and value creation
  • Innovative economic growth
  • Equitable wealth distribution
  • Entrepreneurship

While the concept of a Smart City is fundamentally related to technology, according to KPKT, the outcomes it achieves can alleviate urban challenges and lead to more sustainable and liveable places.

History of Smart Cities

The 1st Generation > Technology

The concept of smart cities began as far back as the 1960s and 1970s when the US Community Analysis Bureau began using databases, aerial photography and cluster analysis to collect data, direct resources and issue reports in order to direct services, mitigate against disasters and reduce poverty. This led to the first generation of smart cities.

The 2nd Generation > Technology + Innovation

The first generation of smart city was delivered by technology providers to “understand” the implications of technology on daily life. Then, this led to the second generation of smart city, which looked at how smart technologies and other innovations could create joined-up municipal solutions.

working on laptop
Malaysian cities are developing responses to urban needs and challenges.

The 3rd Generation > Public and social inclusion

The third generation of smart city took the control away from technology providers and city leaders, instead creating a model that involved the public and introduce social inclusion and community engagement.

This third generation model was adopted by Vienna, who created a partnership with the local Wien Energy company, allowing citizens to invest in local solar plants as well as working with the public to resolve gender equality and affordable housing issues. Such adoption has continued around the world, including in Vancouver, where 30,000 citizens co-created the Vancouver Greenest City 2020 Action Plan.

How Smart Cities work?

Smart cities follow 4 steps with the aims to improve the quality of life and enable economic growth through a network of connected IoT devices and other technologies.

These 4 steps are as follows:

1. Collection – Smart sensors gather real-time data

2. Analysis – The data is analysed to gain insights into the operation of city services and operations

3. Communication – The results of the data analysis are communicated to decision makers

4. Action – Action is taken to improve operations, manage assets and improve the quality of city life for the residents

There are a range of Smart City models, actors and technologies andevery city customises these to their unique needs.

Malaysia Smart City Framework (MSCF)

From MyGOV, there is a framework which is Malaysia Smart City Framework (MSCF) that serves as a guide and reference to Local Authorities as city manager, state governments, federal ministries and departments, industry players, academician and other stakeholders in planning and developing smart cities in Malaysia holistically and in line with the current developments.

The document includes the smart city definition in the context of Malaysia, 7 key components of smart city, policy directions and outlines the proposed strategies and initiatives for each component that can be  a reference to those interested in implementing smart city initiatives in Malaysia.

Definitions and Components of Smart City

In the Malaysian context, smart city is defined as a city that uses ICT and technology and innovation advances to address urban issues including to improve the quality of life, promote economic growth, develop sustainable and safe environment and encourage efficient urban management practices.

Smart city Malaysia aims at addressing urban issues and challenges towards achieving then three main pillars of competitive economy, sustainable environment and enhanced quality of life.

The 7 major components of smart city Malaysia are:

  1. Smart Economy
  2. Smart Living
  3. Smart Environment
  4. Smart People
  5. Smart Government
  6. Smart Mobility; and
  7. Smart Digital Infrastructure

What is the Way Forward in Malaysia?

Smart cities is the new development trend observed in many countries around the world, and of course in Malaysia. Some cities that are active in implementing smart city strategies include Amsterdam, Barcelona, Seoul, Stockholm, Singapore, Phuket and Jakarta. Therefore, the development of smart cities in a planned, integrated and holistic manner in this country is important to ensure that Malaysia is at par with the global urban development trends.

Smart cities Malaysia

The smart city trend is supported by the technological breakthrough of the Fourth Industrial Revolution (Industry 4.0), including the use of Internet of Things (IoT), Cloud Computing, Open Data and Big Data Analytics.

This digitalization trend is evolving fast and will have a huge impact on the global economy and change the way of life of the world at large. Thus, Malaysia needs to be ready to welcome this wave of digital revolution and utilise it to overcome the challenges and physical limitations towards improving the quality of life of the people and ensuring the development of a smart and sustainable nation.

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Lifestyle of Health and Sustainability (LOHAS)

planting green grass

LOHAS is the short form or acronym of Lifestyle of Health and Sustainability. LOHAS describes an behavioral lifestyle that focus on health, well-being, and environmental sustainability.

Green plants on table

According to Conscious Media, there are 5 main market categories make up the LOHAS definition:

  • HEALTHY LIVING: This is the most common entry point to the LOHAS market. It encompasses organic foods, natural products, nutritional supplements, and a wide variety of health and fitness pursuits.
  • ALTERNATIVE HEALTHCARE: LOHAS consumers actively seek out information and services related to integrative healthcare and holistic disease prevention, including practices such as acupuncture, chiropractic and homeopathy.
  • PERSONAL DEVELOPMENT: Perceiving the connection between physical and mental health, LOHAS types take a strong interest in personal development and growth, including investigations of mind-body-emotion-spirit connections, self-help, leadership and life-balance topics. They are likely to take yoga, meditation and tai chi classes, as well as purchase books, videos and CDs on related subjects. They like to seek out new experiences and learning.
  • ECOLOGICAL LIFESTYLES: Because they see their own health and the planet’s health as inherently tied, LOHAS consumers tend to embrace recycling, green building, ecotourism and all sorts of eco-friendly home and office products. They are better informed than average about ecological topics.
  • SUSTAINABLE ECONOMY: From renewable energy sources and socially responsible investing to fair-trade principles and “triple bottom line” accounting (which considers social and environmental performance, as well as fiscal profits), LOHAS consumers like to promote fair, ethical and sustainable business practices. They prefer doing business with companies that promote a holistic worldview and that share their values.

The LOHAS Target Market Segment

According to Wikipedia, Lifestyles of Health and Sustainability (LOHAS) is a demographic related to sustainable living, “green” ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. LOHAS are willing to spend a bit more on products or services that align with their “green” values.

This LOHAS demographic is socially engaged and wants to know where the products come from, how they are made, and by whom. Sustainable consumption or ethical consumerism is a priority to this LOHAS group, especially in the areas of foods, apparel, and household items.

The LOHAS segment’s consumer behavior is supported by a greater awareness of social and environmental responsibility. This LOHAS group understood that their consumer habits have a broader impact to the environmental and society.

In other words, LOHAS refer to people who are interested in healthy living and social and environmental issues, and who buy related products and services.

Some of the examples of LOHAS goods and services:

  • Organic and locally grown food
  • Organic and natural personal care products
  • Hybrid and electric cars as well as city bicycles
  • Green and sustainable building
  • Sustainable or Ecotourism
  • Energy efficient electronics/appliances
  • Socially responsible investing
  • Natural household products (paper goods and cleaning products)
  • Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.)
  • Fair trade products
  • Literature in the Mind/Body/Soul, Holistic Health, and New Age genres

John Denver quotes

Bringing LOHAS at home

Slow Food

“‘We are what we eat!’ According to Green Living, ‘Slow Food’ stands in opposition to ‘fast food’ in more ways than one. The slow food movement is a global initiative focused on encouraging people to stop eating fast food, instead taking the time to prepare and eat whole, locally-sourced foods. The focus is not only on nutrition, but also on preserving culture and heritage as it relates to food.

Moving in Harmony

While many people think yoga  for the sake of physical fitness, but most yoga practitioners stay with yoga for its holistic benefits, saying yoga helps maintain balance in the body, mind and spirit.

Being Mindful

Being LOHAS means being mindful. LOHAS is constantly making conscious daily choices and lifestyle.

Practicing mindfulness might help in your journey towards becoming a healthier you. But what does it mean to be more mindful?

woman meditate in jungle
Being mindful means living in the present – no worry on past or future.

According to Get Healthy, Stay Healthy, being mindful means being aware of your thoughts, emotions, and how you’re feeling both physically and mentally. Mindfulness is a form of meditation with an important aspect to it—acceptance. It means being aware of your thoughts and feelings without judgment. Remember there is no “right” or “wrong” way to think or feel in any moment.

Let’s take a LOHAS quiz now!

How LOHAS Are You

Take this quiz from the researchers at the Natural Marketing Institute (NMI) to find out whether you’re living LOHAS! Answer the questions with rarely, sometimes or usually, then add your points to see which segment you’re in.

If you’re response is rarely, give yourself 1 point; for sometimes, give yourself 2 points; for usually, score 3 points.

  1. I care about maintaining excellent physical health.
  2. I care about protecting the environment.
  3. I care about sustainable agriculture practices.
  4. I care about using renewable energy sources.
  5. I tell family and friends about the benefits of purchasing environmentally friendly products.
  6. I care about women’s issues.
  7. I care about social consciousness.
  8. I prefer to buy products from companies whose values are like mine.
  9. I like choosing environmentally friendly products and services.
  10. I’m willing to pay 20 percent more for environmentally friendly products.

26-30 Points: You’re a LOHAS consumer. You care deeply about the environment and society, and you act on those behaviors. You likely buy a lot of organic foods, drive a fuel-efficient car and live in an eco-friendly home. People look to you for advice and information on the environment and society.

20-25 Points: You’re a NOMADIC. You care about some of these issues but not all of them all of the time. You take action in some parts of your life but have not totally adopted a LOHAS lifestyle.

15-19 Points: You’re a CENTRIST. You are slightly more conservative than your LOHAS and NOMADIC peers. While some of these behaviors and ideas appeal to you, they are not top priorities in your life.

10-14 Points: You’re an INDIFFERENT. You are committed to other immediate concerns in your life and don’t think a great deal about the quality of the environment and society.

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21 days habit timeline, what is the one thing that you persevere for more than 21 days?

january calendar

We can find that from James Clear’s blog on the 21 days habit story by Dr. Maxwell Maltz.

Maxwell Maltz was a plastic surgeon in the 1950s when he began noticing a strange pattern among his patients.

When Dr. Maltz would perform an operation for example a nose job, he found that it would take the patient about 21 days to get used to seeing their new face. This is the same when a patient had an arm or a leg amputated, the patient would sense a phantom limb for about 21 days before adjusting to the new situation.

These experiences prompted Maltz to think about his own adjustment period to changes and new behaviors, and he noticed that it also took himself about 21 days to form a new habit. Maltz wrote about these experiences and said, “These, and many other commonly observed phenomena tend to show that it requires a minimum of about 21 days for an old mental image to dissolve and a new one to jell.”

In 1960, Maltz published that quote and his other thoughts on behavior change in a book called Psycho-Cybernetics. The book went on to become an blockbuster hit, selling more than 30 million copies.

The question is how true is this?

To be frank, we don’t know the answer unless we try it!

So, why not take this as a challenge to head the sustainability lifestyle or sustainable habits at home?

The myth of making habits and breaking habits:

The habit formation is said as a function of three key criteria:

(1) Level of Commitment

(2) Internal and External Accountability

(3) Size of the Habit

The Secret is START NOW!

After all, it depends on individual on hwo long it takes to make or break a habit. At the end of the day, you have to put it to work, no excuses, no delay or whatsoever~

The only way to get to the END is to start with the 1st DAY. So forget about the days and focus on doing the work.

Brian Tracy has shared the 7 steps on how to develop a habit, you may check out below:

1) Make A Decision

First, make a decision. Decide clearly that you are going to begin acting in a specific way 100% of the time, whenever that behavior is required. For example, if you decide to arise early and exercise each morning, set your clock for a specific time, and when the alarm goes off, immediately get up, put on your exercise clothes and begin your exercise session.

Calligraphy writing
Write it down and make it happen!

2) Never Allow An Exception To Your New Habit

Second, never allow an exception to your new habit pattern during the formative stages. Don’t make excuses or rationalizations. Don’t let yourself off the hook. If you resolve to get up at 6:00 AM each morning, discipline yourself to get up at 6:00 AM, every single morning until this becomes automatic.

3) Tell Others You Are Practicing A New Behavior

Third, tell others that you are going to begin practicing a particular behavior. It is amazing how much more disciplined and determined you will become when you know that others are watching you to see if you have the willpower to follow through on your resolution.

4) Visualize Your New Habit

Fourth, visualize yourself performing or behaving in a particular way in a particular situation. The more often you visualize and imagine yourself acting as if you already had the new habit, the more rapidly this new behavior will be accepted by your subconscious mind and become automatic.

5) Create An Affirmation

Fifth, create an affirmation that you repeat over and over to yourself. This repetition dramatically increases the speed at which you develop the new habit. For example, you can say something like, “I get up and get going immediately at 6:00 AM each morning!” Repeat these words the last thing before you fall asleep. In most cases, you will automatically wake up minutes before the alarm clock goes off, and soon you will need no alarm clock at all.

6) Resolve To Persist

Sixth, resolve to persist in the new behavior until it is so automatic and easy that you actually feel uncomfortable when you do not do what you have decided to do.

7) Reward Yourself

Seventh, and most important, give yourself a reward of some kind for practicing in the new behavior. Each time you reward yourself, you reaffirm and reinforce the behavior. Soon you begin to associate, at an unconscious level, the pleasure of the reward with the behavior. You set up your own force field of positive consequences that you unconsciously look forward to as the result of engaging in the behavior or habit that you have decided upon.

Ok that is all for now, if you enjoy the post, remember to subsribe with us! Thank you and cheers~~~ Look out for 10 small habits that will change your life here at 7GreenGreen!

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Ethical consumerism, does it work for business?

girl in forest

Ethical consumerism

Accoridng to IGD, Ethical Consumerism can be defined as the practice of purchasing products and services produced in a way that minimises social and/or environmental damage, while avoiding products and services deemed to have a negative impact on society or the environment.

From the point of view of ethical consumerism, by choosing certain products over others, or even whether to purchase at all, consumers can choose or reject particular environmental and labour practices and make other value claims based on the ethical values they hold.

Black Payment Terminal

Examples of Ethical consumerism:

According to Britannica, some of the successful campaigns by ethical consumer movements have popularized dolphin-free tuna, foods that are free of genetically modified organisms (GMOs), sweatshop-free clothing, fair-trade coffee, cosmetic products free from animal testing, and conflict-free diamonds.

Why Ethical Consumerism?

In general, as mentioned by WebMD people tend to embrace being more ethical consumers focus on a few main categories of issues, including:

  • Human rights: child labor, fair trade, livable wages, and workers’ rights, health, and safety
  • The environment: climate change, recycling, renewable energy, sustainable farming, ocean conservation
  • Animal protection: humane treatment, factory farming, habitat preservation, animal alternatives, and vegan friendliness
  • Community involvement: family farms, local businesses, sustainable growth, campaign contributions, political corruption
  • Social justice: harassment and discrimination (based on race, gender, age, sexuality, ability, religion, ethnicity), unethical business practices, illegal activities, executive pay

Its found by Lightspeed that the majority of consumers are willing to put their money where their mouth is and combat pressing environmental issues through what they choose to purchase. Therefore, there are the growing economic opportunity of commodity activism (when companies align themselves with a stance on a political or social issue as a means of winning consumers who share that point of view) which present as an opportunity for businesses!

Look up for the trend in Ethical Consumerism:

Ethical trends in business are gaining momentum. Here are four ethical trends which you may expect to find in businesess:

  • Alternatives to single-use plastics
  • Ethical veganism
  • Eco-friendly supply chain practices
  • Sustainable order fulfilment

But, some businesses might see that as a “threat” or a loss of income when people are more conscious of their purchasing habits or practise “ethical consumerism. So, does ethcial consumerism works for businesses?

We think that it is still plenty of business opportunities around with the raising awareness of civic society on ethical consumerism.

Imagine if your competitors have are all pessimism about ethical consumerism, but you know better. You know consumers have ethical conscoiusness, and you know you can help them to embrace this lifestyle. You realize that past market share doesn’t have to mean consumers aren’t looking forwward for the chance to do good while they spend money. By remaining optimistic about ethical consumerism as a business, you have both made a difference in a larger sense, and you have found a competitive spot where you can grow profits and your brand.

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How to start sustainable at home with these 10 easy tips?

man looking at nature

We shared the 10 ways to live more sustainable lifestyle in previous post, but some may hesitate and think that’s a lot of change!

For those of you who want to start with small, gradual steps, instead you could try sustainable lifestyle at home, effortless and easy to anyone!

Here are 10 sustainable lifestyle at home that you can practise. Remember, the most important thing is not how far you go, but to start NOW.

The beginning is the most important part of the work. Plato

1.Dry your laundry

We know, dryer is cool and easy. BUT, dryer used a lot of energy. You can dry your clothes under the sun, and save more energy and money too!

Minimalist beige

2. Unplug your devices

Let’s admit it, we often neglect or ignore to unplug the device. Unplugging your devices only takes a few minutes, and could saves you money, and can help save the environment.

3. Cook at home, if possible

Restaurants tend to serve our food in portions that are more than we can finish, or just to serve each individual. The high servings could cause a lot of food waste.

We have more control of the portions we consume when we cook at home, such as through meal prepping. Nonetheless, if you want to eat out, try to tabao what you don’t finish for another meal at home.

4. Use reuseable bag

BYOC or just bring a reusable bag with you, or place the reusable bag in your car so that you can always take these with you when you are out for groceries shopping. This could help to save tonnes of single use plastics and save the environment.

5. Buy in Bulk

Packaging requires manufacturing that releases carbon in the atmosphere. Then, once these packaging ends up being wasted in landfills which pollutes our air, water, and soil.

By choosing to buy items in bulk or refill pack, you’re reducing the amount of excessive packaging and decreasing the damage to our environment. It will even save you more money.

6. Grow your own food

Growing your own food can help you limit the amount of times you drive out for groceries. Besides this also encourage your family to eat less meat. Additionally, the plants will help to absorb more carbon as well.

The production of meat is one of the biggest contributors to climate change and the pollution. By eating less of it, you can help to reduce the impact the meat industry has on the Earth.

healthy meal

7. Recycle, Recycle and Recycle

We cannot emphasize more on the importance of recycling, and to make recycling the habit or your lifestyle. Recycling helps to reduces the need for extracting raw materials which cause air and water pollution, and climate change.

8. Turn off the lights when not using

Remember to always turn off the lights at home when you’re not using them. The same applies to any electronics appliances as well.

You can choose to use the natural light throughout the day as long as you can until you need to turn on the lights. This will reduce your energy use and could turn into money saving.

9. Buy local food

Choosing to buy locally and in season helps reduce the amount of shipping done to supply foods worldwide or out of season. Think about the logistics of shipping all those exported foods or out of season foods. By buying local produce, you also helps to support your local farmers.

10. Use less air conditioning

Air conditioning can be responsible for up to half the energy used in your home. There are a few things you can do to avoid using it that often. For example, use less energy and that could release less heat indoor, thus you won’t feel that hot all the time.

Any of these simple tips at home would be a great way for you at home to start living more sustainable lifestyle at home. Try one of these sustainable living tips and continue to make them as a habit to help save the environment.

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