Mushroom leather, the next sustainable leather solution

Mushroom in forest

What is Mushroom Leather?

According to Fibre2Fashion, Mushroom leather is a vegan-friendly material used as a sustainable and environmentally friendly alternative to animal leather.

Mushroom leather is made from mycelium, the vegetative part of a fungus.

Mushroon on ground
Do you love mushroom too?

Hermes mushroom leather, could be the one that bring leather mushroom into the light of people’s attention. It is said that this plant-based leathers option have the potential to revolutionize the fashion industry.

According to Smithsonian Magazine , MycoWorks, a California-based biotech company, has created a new eco-friendly, vegan leather derived from fungi. The leather turns mycelium—threads from the root structure of mushrooms—into a material that imitates the look and feel of animal-based leather, reports Jess Cartner-Morley for the Guardian.

“It’s the first time that a company is able to produce a vegetal product which is matching or even exceeding the quality and durability and aesthetics of a natural one. It’s a super achievement,” Patrick Thomas, former Hermés CEO and a MycoWorks board of directors member, said in a statement.

How sustainable is Leather Mushroom?

Accoding to The Vou, the making process of mushroom leather fits the circular economy which is fully sustainable.

This natural fiber is biodegradable at the end of its life cycle. In this process, organic waste streams, such as agricultural waste, are valorized. This mushroom leather can reduce the need for industrial animal agriculture.

Last but not least, leather mushroom is Closed-loop system.

Thus, this mushroom leather is considered sustainable option to leather alternative!

👉👉👉Follow 7greengreen for more updates!

Fashion brand Salvatore Ferragamo launched an upcycled collection, with 2022 auspicious tiger print!

Did upcycled or recycled fashion always sounds cheap and old?

No its not neccessarily have to be like that way!

And we are glad that, the fashion industry is taking the lead in embracing circular economy, and launching upcycled collection.

Here it is from Salvatore Ferragamo!

Salvatore Ferragamo launches 300-piece upcycled collection Icon-Up

Italian luxury house Salvatore Ferragamo has continued their pledge towards sustainability by releasing a limited edition capsule called Icon-Up of upcycled shoes and belts.

This upcycled collection is launched on Farfetch.com.The 3oo piece collection is created in Italy using entirely upcycled materials from Ferragamo’s archives and inventory, resulting in a unique capsule where each style is one-of-a-kind.

The house 2 iconic shoe styles, such as the Varina and Vara shoes utilise existing materials and products from their inventory that might’ve otherwise gone used. When it came to selecting the prints for the shoes and belts, the inspiration traces back to the exhibit at the Salvatore Ferragamo Museum in Florence, Italy.

AND tiger? Tigers have always been an important part of Ferragamo’s world, and with the Year of the Tiger, 2022, quickly approaching, perhaps it’s the time to get some festive gear.

Salvatore Ferragamo
Aside from it’s aesthetic importance, each tiger print is digitally printed with silk onto the shoe’s upper, a method that limits waste.

How Salvatore Ferragamo upcycle the collection?

  1. All the shoes utilized in the collection were pulled from the brand’s inventory, along with the silk fabric used for the bows that grace the shoes and belts. As many of the accessories from the inventory had to be deconstructed, repurposed, and then reconstructed again to create the beloved Vara and Varina silhouettes, thus its a tedious work and requires intensive craftmanship.
  2. Another highlight of this collection is the silk bows, which are included on both the shoes and belts. These bows were created from repurposed silk that was recovered from foulards, ties, pochettes, and stoles from the Ferragamo archive. To turn these accessories into bows, and give them a second life, each silken piece had to be deconstructed by artisans and reworked into the elegant yet undone bow shapes we see in the capsule.
  3. Each style from the Icon-Up capsule collection comes packaged in a reusable drawstring bag created from upcycled fabrics, and a box made from recycled materials.

Read more: Non-leather Chanel bags

The pre-loved (2nd hand) fashion market, will you take it?

jeans stacked up

The truth is, “fast fashion” is a deeply unsustainable model.

The emphasis of recycling rather than tackling the root cause of why people continue to buy and dispose of larger and larger quantities of lighter, thinner and less well-made clothing, consumers are reassured that they can continue shopping as normal.

The rising of pre-loved market

There is an evident case for the development of new business models in fashion industry — preloved or second hand/ resale market, and much is already happening in the area. Looking for sustainable lifetysle in Malaysia? Click here to know more!

However, of course some people do not like concept of using clothing which someone else has used.

Therefore, there might be a need for rendering the previous user invisible by presenting shops and
clothes clean and “fresh”, removing
the notion of “second hand”.

👉👉👉Don’t want to miss a post here, follow 7greengreen for more updates!

We talk about green every time, so beware of greenwashing……

working on charts and laptop

Greenwashing might sound “green” and “clean”, but…… it’s a dirty business practice.

What is Greenwashing?

Cambridge Dictionary defined greenwashing as “to make people believe that your company is doing more to protect the environment than it really is.”

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally friendly.

Common examples of greenwashing

Greenwashing is when a company or organization spends more time and money on marketing to promote as “environmentally friendly” rather than minimize the environmental impact.

How do you spot it?

According to Green Queen, Greenwashing can come in many forms. These 4 indicators may help you to tackle into this:

  • If a brand releases ‘conscious collections’ but doesn’t use facts or figures to support its claims.
  • When a brand produces just a tiny range of its product line sustainably but promotes itself as conscious, its greenwashing. If your company is still profiting off largely unsustainably made goods, then one surely cancels out the other.
  • When a label makes sweeping marketing statements for commercial gain like ‘shop and save the planet’ or ‘look cute and protect the environment.’ These are gross overstatements and highly misleading.
  • If a brand overstates its ethical or environmental efforts. For example, they could create collections from recycled materials but not prioritize living wages for the workers.

Difference between green marketing and greenwashing

So, what is the difference between green marketing and greenwashing?

Green marketing is when companies sell products or services based on legitimate environmental positives. Green marketing is generally practical, honest and transparent, and it means that a product or service meets these criteria below, which differs from greenwashing!

  • Manufactured in a sustainable fashion
  • Free of toxic materials or ozone-depleting substances
  • Able to be recycled and/or is produced from recycled materials
  • Made from renewable materials (such as bamboo)
  • Does not use excessive packaging
  • Designed to be repairable rather than disposable

👉👉👉Don’t want to miss a post here, follow 7greengreen for more updates!

Where to donate old clothes in Penang?

Do you want to donate your clothes in Penang? Or you want to donate your old clothes in Penang, but don’t know where to donate?

Working from home for while and you noticed that there are a lot of the clothes that you have in your closet?

Sometimes, we make purchases thinking we need them but after a while they outlive their purpose. Rather than just letting these items lay around unused, we can always donate them to individuals that can put it to better use. Let’s donate old or unused clothes in Penang!

This way, you’ll get to declutter your closet and donate old clothes in Penang,  to help someone else, and you’ll also help cut down environmental waste in the long run.

Here is where you can donate your old clothes in Penang!

Sweet Nana Vong

If you have some new or old clothes that you want to donate in Penang, you may contact Sweet Nana Vong.

Sweet Nana Vong Penang

Facebook: https://www.facebook.com/SweetNanaVong

*Sweet Nana Vong located in Tanjong Bungah, Penang. Sweet Nana Vong will help customers to collect old clothes and donate to the needy, at no charge!

 

Thank you very much for your generosity!

How fast-fashion is impacting the environment?

fast fashion

Fast fashion makes clothes more affordable, but it comes at an cost – to the environmental.

Water Pollution

In most of the countries in which garments are produced, untreated toxic wastewaters from textiles factories are dumped directly into the rivers. Wastewater contains toxic substances such as lead, mercury, and arsenic, among others. These are extremely harmful for the aquatic life and the health of the millions people living by those rivers banks.

Water Consumption

Huge amount of water is used during the dyeing and finishing process of clothes. This generates tremendous pressure on this precious resource, already scarce, and has dramatic ecological consequences such as the desertification of the Aral Sea, where cotton production has entirely drained the water

Microfibers

A synthetic garment used fibers which made of polyester, a plastic material. Producing polyester releases two to three times more carbon emissions than cotton, and polyester does not break down in the ocean.

Waste

Clothing has become disposable which generate more and more textile waste.

Greenhouse gas emissions

The apparel industry accounts for 10% of global carbon emissions.The energy was used during production, manufacturing, and transportation of the millions garments purchased each year.

Synthetic fibers (polyester, acrylic, nylon, etc.), used in the majority of our clothes, are made from fossil fuel, making production much more energy-intensive than with natural fibers.

Sources: Earth.org

Sustain Your Style

Business Insider

👉👉👉Follow 7greengreen for more updates!

Top 5 Chanel bags that are non-leather!

Chanel tweed bag

Alternative to leather, we have collected these Chanel bags for animal lover (cruelty-free!). You can actually own (or invest) in a Chanel branded bags and be guilt free!

Let’s see this Top 5 Chanel bags that are not made from leather:

Chanel Tweed bag

Click here to purchase

Tweed, a woolen fabric borrowed from menswear by Mademoiselle Chanel, has become an essential part of the CHANEL style. The different kinds of thread that make up this fabric give it unique, irregular appearance. Karl Lagerfeld creates audacious, reference-packed designs in exclusive tweeds by Lesage, bold juxtapositions of materials and motifs. More on Chanel tweed, click here! Chanel tweed bag

Chanel Velvet bag

Click here to purchase

Next, is the velvet – velvet today is usually made from synthetic and natural fibers. Most velvet that is marketed as silk velvet combines both silk and rayon. Synthetic velvet can be made from polyester, nylon, viscose, or rayon.

Chanel velvet bag

Chanel Printed Fabric bag

Click here to purchase

Don’t miss this – Check out this cool stuff!

Chanel printed fabric bag

Chanel Raffia bag

Click here to purchase

Next, Raffia is made from the segments of the leaves on the Palmyra palm, a tree native to Madagascar.

Chanel Raffia bag

Chanel Sequins bag

Click here to purchase

Sequins (mainly made out of reflective bits of metals) sewn into jackets, bonnets, and dresses were popular to show the nobility and wealthy.

Chanel sequin bag

So, which Chanel is your favorite?

Cruelty free – Hermès To Launch Mushroom Leather Bags

hermes mushroom leather

Hermès, the world’s most well-known luxury, leather bag labels has joined forces with MycoWorks to create a mushroom leather bag that meets the same standards as Hermès leather. Check out interesting fashion news, click here!

Sylvania

Hermès and MycoWorks developed a new fabric made with Fine Mycelium (mushrooms) over a 3 years collaboration. The patented technology called Sylvania, enhances mycelium as it grows. Remember this name!

Hermès X MycoWorks

This Hermès X MycoWorks collaboration is an alternative to a more sustainable and animal-friendly way than traditional leather.

“We could not imagine a better partner than Hermès to present our first object made of Fine Mycelium. Hermès and MycoWorks share common values of craftsmanship, quality, innovation, and patience,” MycoWorks CEO Matt Scullin said. “The power of storytelling is key in any new technology or art. Sylvania represents how nature and biotechnology can work in concert to create a material with the highest standards of quality.

It was expected that by the end of the year, the first commercial Hermès product featuring Sylvania will be launched commercially to the market, stay tuned #7GreenGreen for more updates!💯💯💯