“This is not just a public health crisis; it is a crisis that will touch every sector. So, every sector and every individual must be involved in the fights,” quoted by Dr. Tedros Adhanom Ghebreyesus, Director-General of World Health Organization (WHO).
The coronavirus diseases (COVID-19) pandemic posed a massive global health disaster, economic and social crisis. What are the impacts of COVID-19?
During a critical period like the COVID-19 pandemic disaster filled with fear and uncertainty, the people worldwide are strongly committed to working together and supporting each other in every way possible, including business communities.
Businesses can engage in CSR programs
Business should endure various initiatives to help their employees, customers, and communities during this crisis period through the
various CSR programs as they did before.
CSR is treated as an excellent tool for accomplishing sustainable development by offering a win-win strategy. CSR also permits companies to enhance their financial performance and, at the same time, deliver abundant social benefits that can fuel the people to survive during the COVID-19 pandemic period and overcome the crises.
These CSR actions confirmed that the business and society are intertwined (McLennan & Banks, 2019), as well as it is the best neighbor of the community and vice versa.