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We talk about green every time, so beware of greenwashing……

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Greenwashing might sound “green” and “clean”, but…… it’s a dirty business practice.

What is Greenwashing?

Cambridge Dictionary defined greenwashing as “to make people believe that your company is doing more to protect the environment than it really is.”

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally friendly.

Common examples of greenwashing

Greenwashing is when a company or organization spends more time and money on marketing to promote as “environmentally friendly” rather than minimize the environmental impact.

How do you spot it?

According to Green Queen, Greenwashing can come in many forms. These 4 indicators may help you to tackle into this:

  • If a brand releases ‘conscious collections’ but doesn’t use facts or figures to support its claims.
  • When a brand produces just a tiny range of its product line sustainably but promotes itself as conscious, its greenwashing. If your company is still profiting off largely unsustainably made goods, then one surely cancels out the other.
  • When a label makes sweeping marketing statements for commercial gain like ‘shop and save the planet’ or ‘look cute and protect the environment.’ These are gross overstatements and highly misleading.
  • If a brand overstates its ethical or environmental efforts. For example, they could create collections from recycled materials but not prioritize living wages for the workers.

Difference between green marketing and greenwashing

So, what is the difference between green marketing and greenwashing?

Green marketing is when companies sell products or services based on legitimate environmental positives. Green marketing is generally practical, honest and transparent, and it means that a product or service meets these criteria below, which differs from greenwashing!

  • Manufactured in a sustainable fashion
  • Free of toxic materials or ozone-depleting substances
  • Able to be recycled and/or is produced from recycled materials
  • Made from renewable materials (such as bamboo)
  • Does not use excessive packaging
  • Designed to be repairable rather than disposable

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