What happened to the China’s entertainment industry in 2021?
This is because Beijing tightens its grip on online celebrity culture and widens the scope of a crackdown on wealth and big business. The Chinese entertainment crackdown followed the launch of Chinese president Xi Jinping’s push for “common prosperity”, which aims to more widely distribute wealth after a series of regulatory interventions strengthened the party’s control over the private sector.
A statement posted on the website of China’s Central Commission for Discipline Inspection cited a wave of “negative news” and singled out several celebrities, including former Prada ambassador Zheng Shuang, who is accused of tax evasion, and Canadian-Chinese star Kris Wu, who was recently arrested on suspicion of rape, and more recently Zhao Wei! And there are some on the list…..
It looks like the Chinese State is not tolerating and is not planning to stop this wave of “clean-up”!
According to Independent, Weibo scraps celebrity lists after Chinese state condemns ‘irrational fan’ culture.
Resolve the “chaos”
The watchdog’s comments came after China’s internet regulator set out a list of 10 measures to address issues in the sector, adding that it would “resolve the problem of chaos” in online fan culture, which it said was having a negative impact on young people.
Some of the measures included banning online celebrity popularity rankings and regulating companies that work with them and the fan merchandise sales. This also include a move to reduce after-work drinking in response to rising outrage over sexual assault cases after a scandal at ecommerce giant Alibaba this month. TV shows are also no longer allowed to charge fans to vote for their idols in popular competitions.
The lucrative economy of China’s entertainment industry
The fan economy is a driving force in China’s entertainment industry. The size of the local idol market was Rmb100 billion ($US15.4 billion) last year, according to government figures as reported by Financial Review.
There are ~20 million active fans on social media platform Weibo alone, a lucrative market for the Chinese idols. These avid fans splurge on concerts, merchandise and streaming music, and their spending determines the commercial value of stars.
The so-called clean-up will protect children, says the government. But it will also limit the influence of popular celebrities and reduce Beijing’s censorship workload.
Will we see the drop in tittytainment?
It is certainly too early to judge or have the answer, but it looks like this is gaining momentum! And something to look forward to!