Mushroom leather, the next sustainable leather solution

Mushroom in forest

What is Mushroom Leather?

According to Fibre2Fashion, Mushroom leather is a vegan-friendly material used as a sustainable and environmentally friendly alternative to animal leather.

Mushroom leather is made from mycelium, the vegetative part of a fungus.

Mushroon on ground
Do you love mushroom too?

Hermes mushroom leather, could be the one that bring leather mushroom into the light of people’s attention. It is said that this plant-based leathers option have the potential to revolutionize the fashion industry.

According to Smithsonian Magazine , MycoWorks, a California-based biotech company, has created a new eco-friendly, vegan leather derived from fungi. The leather turns mycelium—threads from the root structure of mushrooms—into a material that imitates the look and feel of animal-based leather, reports Jess Cartner-Morley for the Guardian.

“It’s the first time that a company is able to produce a vegetal product which is matching or even exceeding the quality and durability and aesthetics of a natural one. It’s a super achievement,” Patrick Thomas, former Hermés CEO and a MycoWorks board of directors member, said in a statement.

How sustainable is Leather Mushroom?

Accoding to The Vou, the making process of mushroom leather fits the circular economy which is fully sustainable.

This natural fiber is biodegradable at the end of its life cycle. In this process, organic waste streams, such as agricultural waste, are valorized. This mushroom leather can reduce the need for industrial animal agriculture.

Last but not least, leather mushroom is Closed-loop system.

Thus, this mushroom leather is considered sustainable option to leather alternative!

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How can you buy or sell the sky, the warmth of the land?

orange sky

In 1854, the United States Government aggressively offered to buy 2 million acres of land occupied by native people  in the Northwest.  Below is a translation of excerpts from Chief Seattle’s (Chief Sealth) reply to President Franklin Pierce in December of that year.

His speech has been described as one of the most beautiful and prophetic statements on the environment ever made.

“The Great Chief in Washington sends word that he wishes to buy our land.  The Great Chief also sends us words of friendship and good will.  This is kind of him, since we know he has little need of our friendship in return.  But we will consider your offer.

    How can you buy or sell the sky, the warmth of the land?  The idea is strange to us.  If we do not own the freshness of the air and sparkle of the water, how can you buy them ?

    Every part of this earth is sacred to my people.  Every shining pine needle, every sandy shore, every mist in the dark woods, every clearing, and every humming insect is holy in the memory and experience of my people.  The sap which courses through the trees carries the memories of the red man.   So, when the Great Chief in Washington sends word that he wishes to buy our land, he asks much of us…”

    “This we know:  All things are connected.  Whatever befalls the earth befalls the sons of the earth.  Man did not weave the web of life; he is merely a strand in it.  Whatever he does to the web, he does to himself.  But we will consider your offer to go to the reservation you have for my people.  We will live apart, and in peace….”

    “If we agree, it will be to secure the reservation you have promised.  There, perhaps, we may live out our brief days as we wish.  When the last red man has  vanished from the earth, and his memory is only the shadow of a cloud moving across the prairie, these shores and forests will still hold the spirits of my people.   For they love this earth as the newborn loves its mother’s heartbeat.  So, if we sell our land, love it as we’ve loved it. Care for it as we have cared for it.  Hold in your mind the memory of the land as it is when you take it.  And preserve it for your children…”

From: Children of the Earth

Chief Seattle’s Letter

Ancient letter

“The President in Washington sends word that he wishes to buy our land. But how can you buy or sell the sky? the land? The idea is strange to us. If we do not own the freshness of the air and the sparkle of the water, how can you buy them?

Every part of the earth is sacred to my people. Every shining pine needle, every sandy shore, every mist in the dark woods, every meadow, every humming insect. All are holy in the memory and experience of my people.

We know the sap which courses through the trees as we know the blood that courses through our veins. We are part of the earth and it is part of us. The perfumed flowers are our sisters. The bear, the deer, the great eagle, these are our brothers. The rocky crests, the dew in the meadow, the body heat of the pony, and man all belong to the same family.

The shining water that moves in the streams and rivers is not just water, but the blood of our ancestors. If we sell you our land, you must remember that it is sacred. Each glossy reflection in the clear waters of the lakes tells of events and memories in the life of my people. The water’s murmur is the voice of my father’s father.

The rivers are our brothers. They quench our thirst. They carry our canoes and feed our children. So you must give the rivers the kindness that you would give any brother.

If we sell you our land, remember that the air is precious to us, that the air shares its spirit with all the life that it supports. The wind that gave our grandfather his first breath also received his last sigh. The wind also gives our children the spirit of life. So if we sell our land, you must keep it apart and sacred, as a place where man can go to taste the wind that is sweetened by the meadow flowers.

Will you teach your children what we have taught our children? That the earth is our mother? What befalls the earth befalls all the sons of the earth.

This we know: the earth does not belong to man, man belongs to the earth. All things are connected like the blood that unites us all. Man did not weave the web of life, he is merely a strand in it. Whatever he does to the web, he does to himself.

One thing we know: our God is also your God. The earth is precious to him and to harm the earth is to heap contempt on its creator.

Your destiny is a mystery to us. What will happen when the buffalo are all slaughtered? The wild horses tamed? What will happen when the secret corners of the forest are heavy with the scent of many men and the view of the ripe hills is blotted with talking wires? Where will the thicket be? Gone! Where will the eagle be? Gone! And what is to say goodbye to the swift pony and then hunt? The end of living and the beginning of survival.

When the last red man has vanished with this wilderness, and his memory is only the shadow of a cloud moving across the prairie, will these shores and forests still be here? Will there be any of the spirit of my people left?

We love this earth as a newborn loves its mother’s heartbeat. So, if we sell you our land, love it as we have loved it. Care for it, as we have cared for it. Hold in your mind the memory of the land as it is when you receive it. Preserve the land for all children, and love it, as God loves us.

As we are part of the land, you too are part of the land. This earth is precious to us. It is also precious to you.

One thing we know – there is only one God. No man, be he Red man or White man, can be apart. We ARE all brothers after all.”


Lifestyle of Health and Sustainability (LOHAS)

planting green grass

LOHAS is the short form or acronym of Lifestyle of Health and Sustainability. LOHAS describes an behavioral lifestyle that focus on health, well-being, and environmental sustainability.

Green plants on table

According to Conscious Media, there are 5 main market categories make up the LOHAS definition:

  • HEALTHY LIVING: This is the most common entry point to the LOHAS market. It encompasses organic foods, natural products, nutritional supplements, and a wide variety of health and fitness pursuits.
  • ALTERNATIVE HEALTHCARE: LOHAS consumers actively seek out information and services related to integrative healthcare and holistic disease prevention, including practices such as acupuncture, chiropractic and homeopathy.
  • PERSONAL DEVELOPMENT: Perceiving the connection between physical and mental health, LOHAS types take a strong interest in personal development and growth, including investigations of mind-body-emotion-spirit connections, self-help, leadership and life-balance topics. They are likely to take yoga, meditation and tai chi classes, as well as purchase books, videos and CDs on related subjects. They like to seek out new experiences and learning.
  • ECOLOGICAL LIFESTYLES: Because they see their own health and the planet’s health as inherently tied, LOHAS consumers tend to embrace recycling, green building, ecotourism and all sorts of eco-friendly home and office products. They are better informed than average about ecological topics.
  • SUSTAINABLE ECONOMY: From renewable energy sources and socially responsible investing to fair-trade principles and “triple bottom line” accounting (which considers social and environmental performance, as well as fiscal profits), LOHAS consumers like to promote fair, ethical and sustainable business practices. They prefer doing business with companies that promote a holistic worldview and that share their values.

The LOHAS Target Market Segment

According to Wikipedia, Lifestyles of Health and Sustainability (LOHAS) is a demographic related to sustainable living, “green” ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. LOHAS are willing to spend a bit more on products or services that align with their “green” values.

This LOHAS demographic is socially engaged and wants to know where the products come from, how they are made, and by whom. Sustainable consumption or ethical consumerism is a priority to this LOHAS group, especially in the areas of foods, apparel, and household items.

The LOHAS segment’s consumer behavior is supported by a greater awareness of social and environmental responsibility. This LOHAS group understood that their consumer habits have a broader impact to the environmental and society.

In other words, LOHAS refer to people who are interested in healthy living and social and environmental issues, and who buy related products and services.

Some of the examples of LOHAS goods and services:

  • Organic and locally grown food
  • Organic and natural personal care products
  • Hybrid and electric cars as well as city bicycles
  • Green and sustainable building
  • Sustainable or Ecotourism
  • Energy efficient electronics/appliances
  • Socially responsible investing
  • Natural household products (paper goods and cleaning products)
  • Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.)
  • Fair trade products
  • Literature in the Mind/Body/Soul, Holistic Health, and New Age genres

John Denver quotes

Bringing LOHAS at home

Slow Food

“‘We are what we eat!’ According to Green Living, ‘Slow Food’ stands in opposition to ‘fast food’ in more ways than one. The slow food movement is a global initiative focused on encouraging people to stop eating fast food, instead taking the time to prepare and eat whole, locally-sourced foods. The focus is not only on nutrition, but also on preserving culture and heritage as it relates to food.

Moving in Harmony

While many people think yoga  for the sake of physical fitness, but most yoga practitioners stay with yoga for its holistic benefits, saying yoga helps maintain balance in the body, mind and spirit.

Being Mindful

Being LOHAS means being mindful. LOHAS is constantly making conscious daily choices and lifestyle.

Practicing mindfulness might help in your journey towards becoming a healthier you. But what does it mean to be more mindful?

woman meditate in jungle
Being mindful means living in the present – no worry on past or future.

According to Get Healthy, Stay Healthy, being mindful means being aware of your thoughts, emotions, and how you’re feeling both physically and mentally. Mindfulness is a form of meditation with an important aspect to it—acceptance. It means being aware of your thoughts and feelings without judgment. Remember there is no “right” or “wrong” way to think or feel in any moment.

Let’s take a LOHAS quiz now!

How LOHAS Are You

Take this quiz from the researchers at the Natural Marketing Institute (NMI) to find out whether you’re living LOHAS! Answer the questions with rarely, sometimes or usually, then add your points to see which segment you’re in.

If you’re response is rarely, give yourself 1 point; for sometimes, give yourself 2 points; for usually, score 3 points.

  1. I care about maintaining excellent physical health.
  2. I care about protecting the environment.
  3. I care about sustainable agriculture practices.
  4. I care about using renewable energy sources.
  5. I tell family and friends about the benefits of purchasing environmentally friendly products.
  6. I care about women’s issues.
  7. I care about social consciousness.
  8. I prefer to buy products from companies whose values are like mine.
  9. I like choosing environmentally friendly products and services.
  10. I’m willing to pay 20 percent more for environmentally friendly products.

26-30 Points: You’re a LOHAS consumer. You care deeply about the environment and society, and you act on those behaviors. You likely buy a lot of organic foods, drive a fuel-efficient car and live in an eco-friendly home. People look to you for advice and information on the environment and society.

20-25 Points: You’re a NOMADIC. You care about some of these issues but not all of them all of the time. You take action in some parts of your life but have not totally adopted a LOHAS lifestyle.

15-19 Points: You’re a CENTRIST. You are slightly more conservative than your LOHAS and NOMADIC peers. While some of these behaviors and ideas appeal to you, they are not top priorities in your life.

10-14 Points: You’re an INDIFFERENT. You are committed to other immediate concerns in your life and don’t think a great deal about the quality of the environment and society.

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The Sustainable City in Dubai


The Sustainable City is a 46-hectare property development in Dubai, United Arab Emirates. This Sustainabile City is the first operational Net Zero Energy city in Dubai, modeled to become an international showcase for high quality sustainable living. Looking for sustainable lifetysle in Malaysia? Click here to know more!

This Sustainable City is situated on the Al Qudra Road, it is the first net-zero energy development in the Emirate of Dubai.

Let’s look at the video below!

The Sustainable City takes a three-tiered approach: Social, Environmental and Economic. (Triple Bottom line!)

According to National Geographic, Dubai is The World’s Most Improbable Green City.

  • Social

Social sustainability is achieved through an abundance of amenities and community outreach programs.

  • Environment

Environmental sustainability is maintained through passive and active design strategies, as well as strategic partnerships with an individual focus on each element of sustainability.

  • Economic

Economic sustainability is facilitated by taking advantage of operational efficiencies and passing on the savings to our residents, in addition to various offerings designed to give back to our community.

At the end of the day, sustainability means caring for the Planet, the environment, the People and ultimately Caring Yourself!

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The triple bottom line: profit, people, and the planet

plant inside light bulb

The triple bottom line

According to Buddha Jeans, The triple bottom line is a development of the existing economic model of which revenue minus expenses, which is either “loss” if negative, or “profit” if positive.; it adds two more bottom lines, environmental and social concerns.

The Triple bottom line referred to as the “three pillars”; profit, people, and the planet.

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Japan’s Town With Zero Waste – Kamikatsu


Kamikatsu (上勝町Kamikatsu-chō) is a town located in Katsuura District, Tokushima Prefecture, Japan. As of 1 September 2020, the town had an estimated population of 1,344 and a density of 12.3 persons per km². The total area is 109.63 km².

Kamikatsu is a “zero waste” town, all household waste is separated into 45 different categories and sent to be recycled. In 2008, a poll showed that 40% of residents were still unhappy about the aspect of the policy that required items to be washed. But the town continues the policy as it is cheaper and more environmentally friendly than purchasing an incinerator. The Town recycles about 80% of its waste. The town has set a goal to become fully zero waste by 2020.

The village of Kamikatsu in Japan has taken their commitment to sustainability to a new level. While the rest of the country has a recycling rate of around 20 percent, Kamikatsu surpasses its neighbors with a staggering 80 percent.

After becoming aware of the dangers of carbon monoxide associated with burning garbage, the town instated the Zero Waste Declaration with the goal of being completely waste-free by 2020.

How Kamikatsu goes ” Zero-Waste”?

Products containing parts that belong to two or more different categories need to be taken apart, and separated accordingly in the allocated collection bins that then get sent for recycling. Plastic food wrappers must be washed before being thrown out, while waste paper should be bundled up using upcycled twine made from old milk cartons. Different types of glass and plastic are sorted by colour.

Residents are also incentivised to avoid single-use products through a scheme that rewards consumers points when they refuse disposable plastic items. The points can then be collected and used to buy other reusable items.

The remainder of the items that Kamikatsu residents have found too difficult to recycle – primarily due to products that have been manufactured in other regions of Japan or are imported from abroad – are then finally sent to an incinerator located in another town. These efforts have drastically reduced the amount of waste the village created – in 2016, Kamikatsu recycled 81% of all the waste it produced, far exceeding the national average of 20%.

Kamikatsu’s achievements has demonstrate to the world that going zero waste is possible, let us try a small step to go into zero waste!

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STEEP Analysis

Steep analysis

The STEEP analysis is a tool used to map the external factors that impact an organization. The STEEP analysis gives a business perspective on the market it operates in.

STEEP stands for the 5 key areas on which the analysis focuses:

S – socio-cultural,

T – technological,

E – economic,

E – environmental/ecological, and

P – political.


Source: FourWeekMBA

Understanding the STEEP analysis

In business, the external environment is driven by multiple factors that an organization has no direct control over. Thus, STEEP analysis triggers discussion on the various societal factors that may impede future growth.

It is important for every business to consider some external forces before they can take decisions. Business can evaluate the business feasibility through STEEP analysis. Also, STEEP analysis allows decision makers to make decisions based on fact. This is because each factor has the potential to force decision-makers to act quickly without duly considering the consequences.

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Circular Economy: How and where to begin?

girl dancing in nature

The traditional “take and dispose”  or linear economy is reaching the tipping point.

To grasp the scale of circular economy opportunities, we must understand the limits of the current linear economic model.

Circular economy: Where to begin?

  • Integrate life-cycle thinking

Future successful businesses will
maximize the economic value of every unit of
resource used. They will incorporate a circular
mindset into the design of their products and
services, and they will not fail to consider
end-of-life consequences before it’s too late.

The earlier companies integrate circular thinking
and processes into the product or service,
there will be greater opportunity to create the most

  • Collaborate

Also, collaboration is essential to achieve
a circular economy, both externally and
internally. Internally, individuals and teams must
work across departments and geographies
to identify opportunities, implement and scale
across the organization. Externally, companies
must work with value chain partners,
stakeholders and sectors with complementary
goals and objectives.

Regardless in the form of a
joint venture, merger, customer relationship or
a general partnership, collaboration has been
and will continue to be a main characteristic
of successful circular programs

  • Know your flows

One of the most valuable
exercises a company can do as it
begins to think about the circular
economy is to map its resource
flows – including materials, water,
energy and money. In doing
so, companies can establish
benchmarks to measure
progress, at the same time understanding
linear risk and identifying circular

Resource: WBCSD 8 Business Cases for the Circular Economy

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The 4 pillars of sustainability that you need to know

Sustainability pillars

Sustainability is often stops at just a concept that is good to know, but it would also be better if we could apply in our daily life, and not just knowing it.😁

Today we will be introducing the four pillars of sustainability: Human, Social, Economic and Environmental.

Human sustainability

Human sustainability aims to maintain and improve the human capital in society. On top of that, human sustainability is related the development of skills and human capacity.  Human sustainability support the functions and sustainability of the organization and to promote the wellbeing of communities and society.

Thus, investments in the health and education systems, access to services, nutrition, knowledge and skills are the examples of human sustainability.

Social sustainability

Social sustainability aims to preserve social capital by investing and creating services to our society. This concept includes a larger view of the world  which is related to communities, cultures and globalization.

This is to acknowledge what we do can have an impact on future generation, others and on the world. Social sustainability focuses on maintaining and improving social quality with concepts such as cohesion, reciprocity and honesty and the importance of relationships amongst people.

Economic sustainability

Economic sustainability aims to improve the standard of living. This refers to the efficient use of assets to maintain company profitability over time to businesses.

Environmental sustainability

Environmental sustainability aims to improve human welfare through the protection of natural capital.

Sorce: Futurelearn

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